Sunday, August 23, 2015

Living with Confidence and Independence: Tech Start-Up Lively™ Plugs into State Farm® through new Connected Care program

August 23, 2015 -- Advances in home security and technology have allowed people to feel more confident about the safety of their family, pets, and belongings when away from home. 

Products and services available through the State Farm Home Protection and Automation webpage help protect homes and families from the unexpected through exclusive offers and discounts with select providers. The new Connected Care page provides State Farm customers with educational content and exclusive offers for products and services that can help them live in their homes with confidence and independence.

Beginning today, State Farm customers will also be able to take advantage of exclusive products and services offered by Silicon Valley start-up Lively, a medical alert and activity monitoring service that helps people live in their home with confidence. 

The Lively system features four activity tracking sensors, hub and a safety watch that doubles as a personal emergency response system and step tracker.

"At State Farm, we help to protect families and individuals from the unexpected and realize their dreams," said Erin Olander, State Farm Innovation Manager. 

"By growing the presence of the connected home platform to include products targeted at aging adults, State Farm is continuing to help provide diverse solutions to meet a wide range of customer needs."

The Lively system is as simple as plugging in the power hub, placing the tracking sensors around the house, putting on the safety watch and activating the account online. 

Once activated, the system allows the user to receive reminders for medication, track steps, or request emergency assistance via live operators – 24 hours a day, 7 days a week. State Farm customers are eligible to receive the Lively system through the Connected Care webpage at a discounted price.

"We are so pleased to be working with State Farm, the leader in the insurance industry. This relationship will only further our mission of helping older adults stay safe and independent longer," says David Glickman, COO and co-founder of Lively.

State Farm is promoting technology and innovation to assist our customers around the clock. To learn more about Lively or other exclusive products and services that provide home protection and activity monitoring, visit the Connected Care webpage.

About State Farm® 
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto, home and individual life insurance in the United States. Its 18,000 agents and more than 65,000 employees serve more than 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2015 Fortune 500 list of largest companies. For more information, please visit

About Lively™
Lively is the connected home health platform that provides a medical alert device older adults actually want to wear, passive activity sensors to share activities of daily living and an open system to integrate additional FDA-approved and biometric mobile health devices, like glucose meters, blood pressure monitors, inhalers and nebulizers. Lively was founded by Iggy Fanlo, David Glickman and Keith Dutton in the summer of 2012 and is headquartered in San Francisco. With backgrounds that include working at some of the world's most innovative consumer product companies, the trio has formed a vibrant team of talented individuals who share a passion for changing the way older adults stay connected for improved quality of life.

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